Tuesday, March 9, 2021

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India Becomes The Biggest Source Market For Abu Dhabi Tourism

India is now the number one overseas source market for Abu Dhabi, with more than 321,000 hotel guests visiting the region. India is closely followed by China with 297,000 visitors and the UK with around Britons travelling to Abu Dhabi.

The number of hotel guests staying in Abu Dhabi during the third quarter of 2019 exceeded 1.3 million, an increase of 1.7 per cent compared to the same period in 2018, according to the figures released by the Department of Culture and Tourism Abu Dhabi, DCT Abu Dhabi.

In the year-to-date in 2019, there have been almost 3.8 million hotel guests, a 2.9 per cent increase on 2018, said a press release issued by DCT Abu Dhabi on Saturday.

The latest report from DCT Abu Dhabi also shows that total hotel revenues for the third quarter were up to Dh1.1 billion, a rise of 1.7 per cent from the previous year; hotel occupancy was up 4 per cent to 69 per cent; while Average Length of Stay, ALOS, was up 5.6 per cent to 2.5 nights.

These statistics were spearheaded by impressive visitor number statistics from key markets, with hotel guests metrics from India, the UK, Oman and Saudi Arabia all exhibiting a substantial increase for the July to September period. Indian guests increased by 8.1 per cent, UK guests by 5.3 per cent, and guests from Oman (18.6 per cent) and Saudi Arabia (2.1 per cent) also increased during this quarter.

The report also provides a breakdown of each region of Abu Dhabi, with the figures showing that hotels on Saadiyat Island and in the Abu Dhabi National Exhibition Centre, ADNEC, area performed especially well.

On Saadiyat Island, hotel guest numbers for the third quarter saw an incredible 71.3 per cent increase, with 43,976 visitors staying between July and September, whilst Average Length of Stay increased by 13.4 per cent, to 3.5 nights. Total revenues increased by 48.7 per cent and occupancy rates increased by 20.5 per cent.

Hotels in the ADNEC area posted impressive increases with revenues for Q3 being boosted by 33.5 per cent, revenue per available room saw a 36.4 per cent increase, Average Length of Stay saw a 30.4 per cent increase whilst occupancy saw a 17 per cent rise.

The 3rd Quarter results were buoyed by several world-class events and activations, including the inaugural Abu Dhabi Showdown Week, which included the massively popular UFC 242: Khabib vs. Poirier event; Abu Dhabi Family Week, which featured the Middle East’s first-ever Nickelodeon Kids’ Choice Awards, as well as the Summer In Abu Dhabi events and Eid Al Adha celebrations.

“These 3rd Quarter results reflect the coordinated efforts of DCT Abu Dhabi along with its tourism stakeholders and partners into delivering a compelling and attractive leisure and business destination — as well as a world-class events venue — to the international traveller,” said Saif Saeed Ghobash, Undersecretary of DCT Abu Dhabi.

“These Q3 results are especially impressive as summer is traditionally a quieter time in the region’s tourism industry, and the numbers have been underpinned by some truly exceptional events, which have served to elevate Abu Dhabi’s global standing and reputation,” he said.

“The July to September period featured the launch of top-tier events, with Abu Dhabi Showdown Week – featuring UFC 242 – and Abu Dhabi Family Week the two standout propositions. Every single UFC 242 ticket made available to the public was sold, of which 40 per cent were purchased by the international market,” Ghobash revealed.

“This strategic expansion of Abu Dhabi’s events portfolio was a resounding success and on its own accounted for more than 5,000 hotel room nights in the emirate.

“Similarly, Abu Dhabi Family Week saw thousands of families enjoy the first-ever Nickelodeon Kids’ Choice Awards and World of Nickelodeon activations in the Middle East, which reinforced the emirate’s position as the ideal destination for children and parents,” he pointed out.

“These Q3 results also give us confidence that once again we will see a record-breaking 12 months for Abu Dhabi in terms of guest arrivals. Forecasts suggest the emirate will breach 5.1 million guests by the end of the year, which would represent a healthy two per cent increase over 2018,” the official explained.

“We are also seeing metrics that suggest occupied room numbers will exceed 8.6 million for the year, which would represent a 5.6 per cent increase over 2018.

In the year-to-date figures, there has been impressive momentum in revenue growth metrics, with hotel revenues up 8.1 per cent compared to 2018 to a total of Dh4 billion. Abu Dhabi is also leading regionally with double-digit growth in room revenues (14.3 per cent), driven by a rising Revenue Per Available Room (RevPAR) (8.6 per cent), Average Room Rate (ARR) (6.8 per cent), and Average Length of Stay (ALOS) (2.0 per cent).

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