Monday, April 19, 2021

Indian Advert Under Fire For Portraying Hindu-Muslim Unity: Watch Now

A screengrab from the Surf Excel commercial 

Detergent brand Surf Excel is encountering resentment in India for a heart-warming commercial promoting Hindu-Muslim unity as part of its latest Holi special #RangLaayeSang campaign.

The one-minute-long ad features a young Hindu girl, dressed in a white T-shirt, who chooses to get stained in Holi colours in order to transport her young Muslim friend to a nearby mosque for prayers.

The commercial ends with its classic tagline: “Agar kuch achha karne mein daag lag jaaye toh daag achhe hain” (Stains that come as a part of a good deed are good stains).

Released on February 27, the video has already been viewed 8,812,204 times on YouTube.

The commercial could not have been released at a more appropriate time. As the Indian government and media continue to fuel war-mongering in the society, the ad comes as a breath of fresh air bringing with it a message of love, unity and humanity.

Unfortunately, it didn’t go down too well with some extremist circles in India who resorted to the hashtag #BoycottSurfExcel to protest the ad and its message of Hindu-Muslim harmony.

 

Featured News

China, Russia Or Aliens: Why Is There A Sudden Surge In UFO Sightings Over US Military Bases?

The sudden surge in the "UFO" sightings over US military bases and naval assets may be attributed to deliberate incursions by enemy spy drones. Defense...

As MiG-35 Gets Neural Links, IAF Pilot Says India Must Prioritize ‘Capabilities Over Platform’

Russia’s MiG Corporation is developing smart target recognition systems based on neural networks for MiG series aircraft, especially the 4++ generation MiG-35 fighter, the...

How QUAD Allies India & Japan Are Making Andaman Islands A Key Military Hub To Checkmate China

India and Japan which are part of the QUAD block seem to have joined hands in the Indian Ocean region. India's strategically-located Andaman &...

Why Is India Not On The Same Page With Its ‘Democratic Allies’ On Myanmar’s Military Regime?

Days after condemning the ongoing violence in Myanmar at the United Nations, India has again changed its tone with regard to the country's military...

Indian LCA Tejas Or Pakistani JF-17: Who Is Winning The Malaysian Fighter Jet Contract?

India’s multi-role Tejas fighter has captured the imagination of the Malaysian air force for quite some time now. The 4.5 generation Light Combat Aircraft...