A major Bollywood film is anticipated to begin shooting in Jerusalem, Israel after the Israeli government agreed to partly finance the Bollywood Movie. The project is expected to be partially funded by the Israeli government as part of the efforts made by the Ministry of Foreign Affairs to promote cooperation between India and Israel and their film industries.
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The move is part of the efforts made by the Ministry of Foreign Affairs to strengthen links between Israeli film industry and the Indian film industry – Bollywood. The decision to co-finance the project was made by various government ministries that are presumed to provide up to NIS 1 million. The intention is to have a Bollywood-made feature film showcasing the beautiful and mesmerizing landscape of Jerusalem.
A noted Bollywood producer had reportedly already arrived in Israel and was examining potential filming locations. It is not yet clear which film will be shot in Israel. The Indian Bollywood film industry is the world’s largest and most prolific cinema industry. In 2017, some 2,000 films were produced in India alone, 364 in Mumbai’s Bollywood.
In India, whose residents number more than 1.3 billion, Bollywood films draw huge crowds. The same is true throughout Asia, including nations like Pakistan, Bangladesh and Malaysia.
In December 2017 the Ministry of Foreign Affairs hosted producers from five major Mumbai production companies, in order to support cooperation between the two countries in cinema. Efforts have started to bear fruit, and Israel is to be the focus of the upcoming Goa International Film Festival, held in November.
Moreover, Israel and India signed a cooperation agreement in order to encourage bilateral film endeavours through governmental support. It culminated with PM Benjamin Netanyahu and Deputy Minister Michael Oren’s visit to Bollywood film sets in Mumbai during the official visit to the country.