Connect with us

Business News

The Battle Of Super-Apps: How Reliance Jio Plans To Overtake Paytm Using Paytm Itself?

Published

on

The battleground for being India’s top super-app is set, the players in full form with funds from international giants pouring into the indigenous startups.

Super-apps have undoubtedly become one of the biggest influences on mobile-service startups worldwide. These super-apps are multipurpose apps that have finely integrated multiple functions like chat options, payment and financial services, online shopping and much more.

Indian All-Out Retaliation Against Pakistan Hindered By France and Russia?

The progress and profits of the Chinese giants like WeChat and Alipay as have not gone unnoticed by the rest of the world

Apart from China, other nations are also leaving no stone unturned in developing these super-apps. Recently in Japan, Yahoo Japan’s parent Z Corp. merged with LINE, the most popular chat app in Japan, Taiwan and Thailand to develop super-app models for both brands.

In the Southeast Asia region, startups like Grab and Gojek are making their full attempts to develop themselves into super-apps by adding payment services, food delivery and more to their core ride-hailing functions.

In India, the country’s most valuable startup, Paytm valued at $16 billion as of November 2019 has had an intent to be as a super-app. The app which is backed by both Alibaba Group and Softbank Group has added grocery shopping, banking and financial services, health care and food delivery services to its mobile payment app over the past few years.

Chinese Military Base In The Pacific Near Australia Could Be A Nightmare For The US & Allies

However, posing the greatest challenge to Paytm as a super-app is the new Facebook’s deal with Jio. On April 21, Facebook announced a $5.7 billion investment in Jio, India’s youngest but biggest mobile operator.

A combination of the world’s biggest social network and India’s biggest mobile network is sure to overtake some of the other giants in many spheres.

The comments of both the Facebook chief Mark Zuckerberg and billionaire Mukesh Ambani, chairman of Reliance Industries, the parent company of Jio Platforms suggested that the goal lies somewhere near India’s most popular app, Whatsapp which has about 400 million users.

It had only been less than a week after the announcement when the masses were thrilled to note that Jio’s grocery shopping service, JioMart, opened a business account on WhatsApp. As easy as it sounds, consumers are simply connected to JioMart through automated text messaging on WhatsApp.

Having been rolled out in only a few urban districts, it aims to find out if the concept of multipurpose apps or super-apps can target millions of Indians on the popular chat application.

Two Biggest Critics Of Pakistan Army Eliminated On Same Day & It Cannot Be A Coincidence

Jio has previously been known to release a plethora of apps, in its short three-and-a-half-year history that includes video and music streaming, chat, payment services and health care.

The danger of Whatsapp’s link to Jio’s multitude of services hovers over Paytm. With shopping as well as payment services, the app will act like a super-app, leaving Paytm in a perilous position.

With about 350 million registered consuming users and 200 million monthly active users, Paytm is accepted at roughly 15 million merchants. It had gained enormous popularity after India’s demonetisation, now the impact is such that roadside vendors with a QR code posted at the shopfront also accept Paytm wallet money.

Pakistan Has Placed Strategic Missiles Near The Indian Border: Satellite Images Reveal

On the other hand, the JioMart endeavours to link as many as 30 million small-scale retailers to local Jio subscribers with free delivery as a consequence of which Paytm might be adversely affected.

The damage would not single-handedly carried by Paytm, as other apps like, the online grocery startups like Big Basket and Grofers, as well as Dunzo, which provides “errand” service for residents in many cities will also be dented.

In the current dire times of the pandemic, online platforms like Amazon and Flipkart which are rampantly strengthening their grocery services, as groceries and medical items are the only things that the government allows to be delivered, will be challenged to their core.

Advertisement
Advertisement

Facebook

FEATURED

F-15EX-india F-15EX-india
Featured1 hour ago

No More Rafales! Why Indian Air Force Could Reject Second Batch Of Dassault Rafale Jets?

As the Indian Air Force (IAF) looks to further bolster its aerial fleet after the successful acquisition of French Dassault...

US-CHINA-INDIA-JAPAN US-CHINA-INDIA-JAPAN
Americas6 hours ago

US To Re-Impose Biting UN Sanctions On Iran Despite Global Objections

The US will reimpose biting UN sanctions on Iran that were removed as part of a 2015 nuclear pact struck...

F-35-INDIA F-35-INDIA
Featured7 hours ago

Not J-20s, China Could Field Another ‘Stealth Jet’ To Counter US’ F-35s, Indian Rafales

As tensions boil over Taiwan, the US and China have ramped up efforts in the field of defense innovation as...

army-soldiers army-soldiers
Featured8 hours ago

Amid Afghan Peace Talks, Two Pakistan Army Soldiers Ambushed Near Afghanistan Border

 Two Pakistan Army soldiers were killed on Saturday in a clash with suspected militants near the country’s northwestern border with...

Chinese-Military-Base Chinese-Military-Base
Asia Pacific17 hours ago

Is China Threatening To Shoot-Down ‘Civilian Airlines’ Operating Over The South China Sea?

China has warned the US after it flew its ‘spy planes’ over the South China Sea several times electronically disguising...

Demonetization-Narendra-Modi Demonetization-Narendra-Modi
Featured18 hours ago

Narendra Modi Second Indian Prime Minister To Win Ig Nobel Prize 2020

Indian Prime Minister Narendra Modi has been awarded the Ig Nobel Prize for 2020 for ‘Medical Education’. The award is...

CPEC-Project CPEC-Project
Featured21 hours ago

India vs Pakistan: Why Are India’s COVID-19 Cases Inflating While Pakistan Has Almost Overcome The Pandemic?

While India has literally been brought to its knees by the COVID-19 pandemic with almost 100,000 cases reported daily, the...

Sheikh-Mujibur-Rahman-Movie Sheikh-Mujibur-Rahman-Movie
Featured21 hours ago

India, Bangladesh, Agree To Enhance Border Patrol, Curb Border Killings

India and Bangladesh on Saturday agreed to launch joint border patrols to curb killings and crimes. in the border region....

INDIAN-ARMY INDIAN-ARMY
Featured24 hours ago

Has The Indian Army Captured ‘Pious’ Mount Kailash From China?

An image of the Indian Army soldiers near the sacred Mount Kailash is being shared on social media which is...

US-Drone-Strike US-Drone-Strike
Americas1 day ago

US Looks To Replace Its Deadly MQ-9 Reaper Drones & Northrop Unveils A New ‘Breakthrough’ Concept

As the U.S. Air Force seeks a replacement for the MQ-9 Reaper drone, US defense giants Lockheed Martin, Northrop Grumman...

Advertisement